Friday, April 28, 2006

Email Marketing Award Winners 2006

Hey I just discovered this great swipe file that you can
get great email campaign ideas from.

MarketingSherpa's Email Marketing Award Winners 2006 (38 Creative Samples to Steal Ideas From)

** Publisher's Note: MarketingSherpa Job Opening

MarketingSherpa, the publisher of this newsletter, is seeking a Senior Marketing Manager with strong direct response, analytic, supervisory, and online skills. Know someone? Please send them this link -- thanks:

SUMMARY: Save this issue in your "swipe file" for inspiration for your next email campaign or strategy meeting. Worth noting -- every campaign is being honored based on real-life *results* (not just creative). Includes:

-> 12 B-to-B email campaigns
-> 6 Best email newsletters
-> Campaigns from Blockbuster, Intercontinental Hotels, Ghiradelli, IBM, CareerBuilder & Canadian Blood Services.

Plus, find out which brand won four awards (a record achievement) and which little-known ad agency won three for itself and clients.

Here are creative samples and background details on 38 of the very best email campaigns ever:
(Open access *forever* - yes you can add this link to your blog)

Wednesday, March 15, 2006

A Small Sample of 20 Untapped Niches

A Small Sample of 20 Untapped Niches

scented jar candle
mudd shoes
kitchen canister set
football decal
rooster lamp
discount mini blinds
balloon shades
tortilla maker
gasoline scooter
conga drum
gazebo kit
bedding daybed
curling iron
shin splints
curve cologne
yoga mat bag
paintball gun barrels
child pageant dress
gear knob shift
awning fabric

Free Out Source Secrets Download

Re: You Don't Have to buy this. You can
Go right to the thank-you page to download.
Read all the way through to end.

Fast Action Bonus #1

Get your hands on
Mike Filsaime's And
Carlos Garcia's
Outsource Secrets
This is a
$97 value
and worth
the price of this package

This package includes
a recorded call with

Re: Go right to the thank-you page to download.


Bill Whetstone here...

I just had to share this with you. And
I am glad to offer you what I think is
the best email value I ever sent you.

Nothing to buy, but you get Mike Filsaime's
and Carlos Garcia's Outsource Secrets
($97 Value) absolute|y free with no strings
attached at all.

I was given the "Thank you page" and
told I could share it with anyone...

(So you do not have to buy it)


This is just too cool and I knew
you would love to know about it.

Enjoy life!

Your friend and colleague,
Bill Whetstone,
CEO, Author,
Consultant, e-Business Professional

Tuesday, January 17, 2006


The Key to Conversion is "Write A Better Article"
Here is a good example from Matt Bacak


Copyright 2006 The Powerful Promoter

Creativity, Originality, Imaginative thinking�

You've no doubt heard about thinking outside the box. Very often, business creativity is referred to as thinking outside the box. You can get locked in to your day-to-day operational thinking inside the box, and forget totally about the requirements of the need for business creativity. It is very easy to lose sight of adding creativity to your business while you work daily at accomplishing nearby goals.

Ways to Promote Creativity Within Your Business

1. Examine the assumption that the way your company does things is the only way to go. The counter argument to any new way of creative thinking in your business will likely be, but it's always been done this way! Employees become comfortable with the way the business operates, and some may not embrace change very easily. Creativity means change. You can begin to challenge your fixed business methods by meeting with key employees and managers to brainstorm new thinking. Start your change process slowly; remembering that it probably took a while for your employees to be comfortable with their present way of accomplishing their tasks and change will take time.

2. At the brainstorming session, be sure to make the first few meetings comfortable ones. Nothing stifles business creativity more than a threatening atmosphere of �we will make change no matter what�! It may take a few casual breakfast meetings to instil the beginnings of this new approach. You will soon discover who are the �pros� and the �cons� within this process change. You can choose team leaders for creative thinking within the company, from the supporters of your new process.

3. Consider bringing in an outside expert on business creativity to hold a company wide seminar to start people thinking that maybe creative change is not necessarily threatening, but a way to guarantee continuing growth for the company and more secure employment. Ask the creative consultant to show examples of positive change and to hold breakout sessions with the staff involving workshops practicing creative thinking.

4. Next, you will need to identify which creative ideas that have come forward will be the most advantageous for you. This could be something as simple a slight change in the way you process your invoicing or as complex as introducing a completely new product line that you previously hadn�t pursued, but came to light as a possibility during one of your brainstorming sessions. Another example is if one of your key employees came up with �think Global�, so you are now seriously considering an overseas office. Once you have developed and prioritized, your list of creative thinking ideas you are going to act on, it is time to move to the implementation phase!

5. It�s one thing to accomplish creative thinking, but it is another to install a working group to implement this new approach. It has to be made clear to all, that management supports the process amendments that have come about as a result of the creative business workshops and you fully expect similar support from all involved. Assemble your implementation team with a good cross section of the involved departments and include both the positive supporters and the naysayers. Monitor implementation of changes and keep in mind that creative thinking should become a regular routine, making thinking outside the box an insider thing!


Matt Bacak became "#1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine�s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at or