Friday, September 16, 2005

Better Than Adwords?

It turns out there are some customers that are very, very
hard to find using Google advertising, and some ways of getting
them that are far better.

Are there some ways of reaching new customers that you're
overlooking? Probably so... get the rest of the story here:

  • Buying space ads in e-zines
  • Endorsed email blasts from affiliates
  • Pop-under and popup ads on other sites
  • Postcard mailings
  • Direct Mail
  • Magalogs - catalogs that look like magazines
  • Spots in other peoples' catalogs
  • FEDEX envelopes to highly-targeted prospects from carefully selected mailing lists
  • Banner ads
  • Radio
  • TV
  • Telemarketing
  • Issuing a Press Release
  • Writing a Book
  • Being an "Expert" on a Talk Show
  • Exhibiting at Trade Shows
  • Flyers distributed house-to-house or business-to-business
  • Doing a custom teleseminar for another person's email list
  • Ads in magazines
  • Remnant space in local newspapers, purchased at a deep discount rates
  • Speaking at seminars
  • Card Decks - i.e. packet of postcards that comes in the mail
  • Writing magazine articles and e-zine articles
  • "Buyer advocate" sites like Thomas Register and Globalspec
  • Flyer inserts in newspapers, magazines or mail-order shipments (that's called "Insert media")
  • "Lumpy Mail" - sending people interesting objects, like one guy I know who mailed out a six foot canoe paddle

No comments: