After applying some new conversion growth techniques
on my website, I thought how Google's conversion rates
has impacted new product development and vice versa.
Creating new products may be the secret key to Google's
New "Goodies" At Google
- by Jim Edwards
© Jim Edwards - All Rights reserved
Search giant, Google.com, recently expanded their reach yet
again by offering new and expanded services going far beyond
simply searching the Internet for relevant information.
Jumping on a growing bandwagon already teaming with millions
of active users, Google now offers its own SMS search
service to allow mobile phone users access to their
Google also released "Desktop 2," a personal information
manager that resides on your desktop to organize everything
from rss feeds and stock quotes, to photos and the weather.
Make no mistake, though Google seems to possess an uncanny
ability to make things useful and "cool," these latest
offerings represent Google staking out territory on your
desktop against rivals Microsoft and Yahoo!
** Google Expands Desktop **
Originally, the Google Desktop program simply organized your
files, emails and web searches into one place.
When you looked from a certain file or topic on your system,
the program returned relevant results from files on your
hard drive, email correspondence, and past web search
The new version of Google Desktop expands significantly over
the original version by including a host of new services
designed to create your own "personal information manager"
right on your computer's desktop.
Probably the most obvious change is the "Sidebar," which
makes a significant new addition to the tool.
The Sidebar allows you immediate access not only to
information on your hard drive, but to specialized online
information based on your preferences and viewing habits.
The Sidebar also incorporates an RSS feed reader, making it
extremely simple for even complete novices to subscribe to
and read news feeds from the web.
Many would think this one feature of a simple rss reader
represents a direct step to grab the general consumer before
Microsoft can launch their Longhorn browser (which will
contain an rss reader).
Other additions include a news ticker, real time stock
quotes, photo viewer, quick-find feature with the ability to
launch programs just by typing in a few letters, and a
Google definitely upgraded this previously limited program
to create a very handy personal organizer for your
computer's desktop. Log on to http://desktop.google.com to
download a free copy.
** Google Goes Mobile **
If you fall into the over-30 age range, you probably didn't
know that "SMS" stands for "Short Message Service."
Yet SMS comprises one of the fastest growing areas of all
communication on the planet.
Millions of people use SMS on their cell phones to
communicate as well as gather information.
Log on to http://www.google.com/sms/ to discover how Google
can now help you get information through your cell phone
fast and free.
Get everything from driving directions, local business
listings, and movie showtimes to local weather conditions,
dictionary definitions and even product pricing.
Imagine walking into a store, spotting an item you want to
buy, and before purchasing it know exactly how much you
could snag it for online.
Picture yourself in an unfamiliar town and getting driving
directions to the local Walmart. Google also operates a new
home page just for mobile users at
Watch for this area of online services to expand massively
in the near future.
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
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